What We Can All Learn from TikTok About Today's Consumption Habits

About this talk

With close to a billion active users (and rapidly growing!) right now, TikTok is one of the hottest platforms for getting your message out. And it's not just a place for dance challenges and Gen Z memes! The platform is emerging as a serious place to share your expertise and thought leadership and a legit arena for building your speaking brand and business. With all of the changes in the event business right now, building a network of engaged followers is more critical than ever to your speaking brand.

In this session, Giselle Ugarte, marketing expert and social media influencer with over 200k followers (70k on TikTok!) and tens of millions of views will give you some practical advice on how to get going with creating content on TikTok and using it as a platform for growing your speaking business and creating an engaged community.

Giselle's been able to create a digital product and generate more than $10,000 in sales in less than a week without spending a dime on ads (or even doing a single dance) from TikTok.

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